How to Write Compelling Article Titles That Attract Tons Of Eyeballs
Posted on 11. Feb, 2010 by admin in Articles Marketing
You have a great and well-researched content. You know your article will draw a lot of readers because it’s valuable. In fact, you have written about a topic in your niche that hasn’t been talked about yet.
You post it on the article directories. Then you sit back and relax as you wait for a large number of traffic pouring in on from that article.
Nothing.
There is a few at least. Actually disdainfully few for the amount of work you’ve done compiling that article. You wonder what it is that you’re doing wrong.
You’re probably missing on one important thing: the title. The number of views an article gets depend on how well the title is written and you may haven’t thought much about that part.
It doesn’t matter how great your content is. If your title is boring and doesn’t capture attention, all your efforts in writing the article will be such a waste.
With all the massive amount of articles that make up the Internet in virtually every subject you can think of, people only choose to read whatever captures their interest. That is why you should work for that. Craft the title well and you can expect a decent share of views to your content.
But how do you know your title is effective in capturing interest? What makes a good title?
Here are two strategies I keep in mind whenever writing article titles:
The Title is Benefit and Result Driven
Who wouldn’t be interested in finding out a solution to their problem? The goal here is to find out what your reader’s problem is and provide a benefit. Then, take note of what they would achieve from that benefit. And be very specific with it.
For example, if your topic is about weight loss, it’s not enough to simply say:
‘Lose Weight Fast with these Diet Tips’.
You could improve its power by saying
‘The 10 Healthiest Diet Tips To Lose 20 Pounds in 8 Days’.
Notice how the rewarding result follows after the benefit. Avoid writing titles too generally or broad and narrow down your benefit to at least one result as demonstrated in the example above.
Use Curiosity
Sort through the newspapers and you’ll get an idea of what I mean. The headlines in the newspapers are classic examples of attention-grabbing titles that shout ‘Read me’ and are almost impossible to resist on reading that piece.
In writing your articles on the Internet, it’s not always that you have the biggest headline on your topic. But that doesn’t mean you can’t use curiosity to grab the attention of your readers.
One best example is the best-selling ebook by Chris Gibson ‘Acne-Free in 3 Days’. The whole ‘treat acne’ market and other people as well were curious in finding out how it’s possible to get rid of acne in just 3 days. If the title of his ebook had only been ‘Acne Free in 30 days, do you think it would have gained that much attention from readers? Probably not that much.
Now I’m not saying you should come up with a similar title in your topic when it doesn’t actually guarantee that result. The idea here is to look on an angle that will peak the curiosity of your readers. Brainstorm ideas on ways your topic provides curiosity and use it to craft the suitable title.
Keeping A Swipe File
One way of coming out with good compelling titles is to keep a swipe file of all the effective titles. You can easily do so by going to ezinearticles.com and take down some of the most viewed articles to get a feel of excellent titles.
A visit to the most viewed ezinearticles.com and you will see some of the excellent titles like
“Make Money on the Internet? Don’t Even Try Until You Read This Article Or You Will Fail For Sure”
“The Real Key To Success in Making Money Online – Most People Miss it And They Obviously Fail”
“Top 10 Ways to Make Money in 2010″
Keeping a swipe file like this will help you in coming out with excellent titles at the tip of your finger.
Last Words
These two are powerful strategies in composing the title for your article. Notice that it involves a little work to do that; which is reasonable because as said, the views of an article depend on how well the title is written. Remember these tips and you shall find a noticeable result on your traffic in no time.
