How To Make A Website

How to Outsource Articles Writing

Posted on 14. Feb, 2010 by admin in Outsourcing

Do you run one or multiple websites for your online business? Chances are you need to constantly update it with fresh content on these websites on a frequent basis.

However, writing the articles yourself takes considerable amounts of time especially if you manage several niches. In addition to that, there are lots of other things that need your attention. There’s the research, maintenance and marketing aspect of your business to keep you hectic.

Doing it all by yourself can be very time consuming and in the field of online marketing, as with any other business, time is the game and those who can manage it well gets a head start in the battle.

One of the tasks you can outsource is articles writing.

Outsourcing them will save you heaps of time and increase your productivity. The time you would have spent in writing articles can be used on other marketing and maintenance efforts. One disadvantage though can either be poor quality or doesn’t meet your expectations. The key to avoid this is to find the right candidate to outsource to.

Look for the Right Person
The first step in outsourcing is by finding the suitable person whom you’ll delegate various tasks. There are many ways to do that. You can either find service providers from sites like  GetAFreelancer or you can post an ad on online classified sites like craigslist.com. These are the 2 favorites I used to hire writers. I used to used elancer.com, rentacoder.com, but the fees for elancer.com is too much such that you need to pay a lot of a writer while for rentacoder.com, they are bias towards the writer’s side.

Below is a sample of the ad I posted to hire

Our company is a network of content publishing websites. And we are hiring excellent writers who have excellent command in language, hardworking in researching for excellent content, and writing in a personal way.

The job requires writers to be consistent as well as sticking to deadlines. The job pays on per article basis and it is based on USD XX for the first 500 words article to test the writer standard. Subsequent articles will be paid according ($XX-$XX per 500 words article ) to the quality of the first article. Bonuses and promotions are given to writers who strives for excellence and produces excellent work over a period of time. This is a long-term job opportunity and writer could easily be bumped to full-time with higher pay if proven a worthy writer.

The articles topics our network need includes health fitness and dieting, making money online, musical instruments, forex and stock market, relationships and dating. Please state which topics you are passionate about or have an interest in. Also please respond to this ad with your resume, your experience online with blogs, article writing, wordpress etc, a writing samples and your opinions on what makes a good article.

Be sure to ask for the resume and samples of previous work of the potential candidate so you’ll be able to get an idea of his/her capability for the job and to meet your standards.

Screening the Applicants
The next step is sorting out the best among the prospective candidates. Basically, after receiving the application, you should send them a sample of work according to what job you are offering. Obviously, you need a writer to supply the content for your site or for article marketing purposes.

Send him/her with a sample article purposely to evaluate if he/she is the right candidate. Make sure you specify that it is a sample article. You may also want to ask him/her a few questions about his/her background, job experience, availability, amount of workload he/she can handle per day/week as well as the compensation expectations. Additionally, you may also give a few more details regarding the job and your outlook. In this way, both parties will establish a fair knowledge on what their responsibilities are as well as what to expect out of the business relationship.

With so many writers sending in their resume and samples of work, you can easily sieve out the good writers from the bad or the average writer. You may want to pay more to hire the good writers.

Who should you hire?

My preferences now are the Filipinos. They have good writing skills and some can even write better Americans or British writers. The Indians are okay writers but I think they would do routine work (seo, link building) much better.

Handing Over Assignments
Great, you found the right person to do the work on your behalf. The only thing left to do is send out the assignments.

When delegating the tasks to your newly hired worker, it is best to give a very detailed explanation of the assignment. Specify precisely how you want it done and the results you want. If you are clear about this, you are able to maintain the quality of work you want and it minimizes the chance of having it done incorrectly or with lots of flaws. The last thing you wanted is to take more of your time than it takes to actually do the work yourself. In the long run, it will save you loads of time supervising and correcting the finished work.

To ensure the quality of the article, for the start you may want to put the writer under probation until the writer gain your trust and produce consistent works.

Conclusion
Outsourcing tasks within your business is a good strategy in keeping ahead of your game and by implementing it smartly, provided with the right resources and people, you are sure to make the most out of your valuable time and make it work for you instead of you working for it.

Tags: articles writing, Outsourcing